Malady: Pessimism

Desire: Understanding

Category: Non-fiction, Business & Money, Marketing & Sales, Psychology

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The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

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      The Tipping Point is an engaging and informative book that delves into the origins of  fads and trends made possible by events called "tipping points". This book could be used to help market a new product or service, or it could be read as an interesting popular psychology book (without making you roll your eyes). This book will give you insight on how big things "tip" and inspire you to harness your ability to create your own "tipping point"!

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